...to boost your video by using an appealing and relevant title. Range from the target keyword phrase in it for SEO purposes. You can't however overdo the title since it might keep off the same audience you are trying to lure. 2. Opti... [article continues]
They are; speed, security, and SEO. However, we believe that there is much more to effectively manage your WordPress website than the above-mentioned aspects. If you want to have a smoothly running website, you need to know about som... [article continues]
This is how to get recipients to open your referral email via @CloudSponge https://t.co/7RT8hTryRa #emailmarketing
I recently bought a lemon tree and wanted to learn how to care for it. I started asking about it at Google, which provided me with other questions and answers related to caring for a lemon tree. As I clicked upon some of those, others were revealed that gave me more information that was helpful.
Last March, I wrote a post about Related Questions at Google, Google’s Related Questions Patent or ‘People Also Ask’ Questions.
As Barry Schwartz noted recently at Search Engine Land, Google is now also showing alternative query refinements as ‘People Also Search For’ listings, in the post, Google launches new look for ‘people also search for’ search refinements. That was enough to have me look to see if the original “Related Questions” patent was updated by Google. It was. A continuation patent was granted in June of last year, with the same name, but updated claims
The older version of the patent can be found at Generating related questions for search queries
It doesn’t say anything about the changing of the wording of “Related Questions” Some “people also search for” results don’t necessarily take the form of questions, either (so “people also ask” may be very appropriate, and continue to be something we see in the future.) But the claims from the new patent contain some new phrases and language that wasn’t in the old patent. The new patent is at:
Generating related questions for search queries
The first claim brings a new concept into the world of related questions and answers, which I will highlight in it:
A question graph would be a semantic approach towards asking and answering questions that are related to each other in meaningful ways.
In addition to the “question graph” that is mentioned in that first claim, we are also told that Google is keeping an eye upon how often it appears that people are selecting these related questions and watching how often people are clicking upon and reading those.
The descriptions and the images in the patent are from the original version of the patent, so there aren’t any that reflect upon what a question graph might look like. For a while, Facebook introduced graph search as a feature that you could use to search on Facebook and that used questions that were related to each other. I found a screen that shows some of those off, and such related questions could be considered from a question graph of related questions. It isn’t quite the same thing as what Google is doing with related questions, but the idea of showing questions that may be related to any initial one in a query, and keeping an eye upon those to see if people are spending time looking at them makes sense. I’ve been seeing a lot of related questions in search results and have been using them. Here are the Facebook graph search questions:
As you can see, those questions share some facts, and are considered to be related to each other because they do. This makes them similar to the related questions that are found from a question graph that might mean they could be of interest to a searcher who asks the first query. It is interesting that the new patent claims ask about whether or not the related questions being shown are being clicked upon, and that tells Google if there is any interest on the part of searchers to continue to see related questions. I’ve been finding them easy to click upon and interesting.
Are you working questions and answers into your content?
Copyright © 2018 SEO by the Sea ⚓. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at may be guilty of copyright infringement. Please contact SEO by the Sea, so we can take appropriate action immediately.
Plugin by Taragana
The post Related Questions are Joined by ‘People Also Search For’ Refinements; Now Using a Question Graph appeared first on SEO by the Sea ⚓.
It is no more a secret that people across the globe are stepping the milestones of getting a mobile app for their businesses so it can cross the hurdles of boundaries and oceans distance are covered with just a few taps on Smartphon... [article continues]
Are your pop-ups putting readers off? Convert more customers by avoiding these mistakes! https://t.co/Dd6VGjF9pF via @Quuu_co #salesfunnel
...a minimum, you should know what they are and what the potential uses might be. While many web designers think an SEO specialist can handle getting a website ready for search engines to read, there’s a lot of design work that’s c... [article continues]
Once your website is ready for launch, get it some traffic. Use social media, SEO, SEM and any other promotional channels to get people to your site. Staying on top of your design is really important considering how quickly technology is evolving.
#SocialMedia How To Create A Strong #TwitterProfile by @ThePiyushKhatri on @Social_Hire https://t.co/RCiMlxCnxZ https://t.co/Juq85pHQc2
I’ve noticed that many programming blogs I read don’t implement certain SEO techniques, and bloggers could be missing valuable traffic opportunities. I will describe a couple of search engine optimization tips which ca... [article continues]